Few things in digital marketing are more misunderstood than Search Engine Optimization – also known as SEO. Since the days of Google PageRank, the art of generating organic traffic has evolved, and the competition to rank well is tougher than ever.
We have helped clients drive organic traffic to their sites using white-hat SEO methods, while simultaneously providing transparent insight into the process.
Here are just a few of the elements of SEO that we can help with:
There’s no such thing as a one-size-fits-all SEO strategy. A number of factors are involved in creating the optimal plan for your business. Before you take the plunge into paying for SEO Services, here are a few of the most important questions you need to ask.
If you need help answering any of the questions above, or if you have additional questions about what goes into an SEO strategy, Contact Us today and book a consultation!
Our goal is to make the process of SEO as simple, transparent, and effective as possible. In this section, we will take a look at the step-by-step approach we use for every client who’s trying to increase their organic search traffic.
There are a number of factors that determine how easy (or difficult) it is to rank on the first page of search results. Market competition, search volume, short- and long-term value of obtaining a client, etc. The more competitors are willing to put into their site’s Domain Authority and the quality of their content, the harder it will be to rank well for those keywords.
Having a firm understanding of the challenge that lies ahead is the first step in establishing goals. Which leads us to…
Goals are essential to any SEO strategy. Whether you want to rank in the top 3 for your bottom-of-funnel keywords, or you want to increase your site’s Domain Rating/Ranking, short- and long-term goals lay the foundation for a successful SEO campaign.
Conventional wisdom would say to establish goals first, then look at the target keywords. However, SEO is a unique scenario. Depending on your resources and the difficulty to rank for your target keywords, it may not make financial sense to move forward with an SEO strategy.
In these instances, it may make more sense to focus on a Google Ads campaign. Then, as you grow your business and have more flexibility to focus on the long-term, start implementing your SEO strategy.
The goals we establish tell us where the finish line is; our Plan of Action is the roadmap that gets us there.
These are the actionable steps that we will take from Day 1, placing the building blocks as we set forth to reach our goals.
What exactly does a plan of action consist of? From our standpoint, there are three key Pillars of any successful SEO plan: the Website, the Content, and the Link Profile.
Each of these can be broken down into numerous smaller steps, but these three Pillars are essential to getting the most out of our plan and maximizing the opportunity for success.
Having a well-organized, responsive, and fast website is the backbone of any SEO campaign. Here are just a few of the most common things we look for:
Once all of the technical aspects of your Website have been optimized, the next step is to ensure that your site’s content meets two key criteria:
With our copywriting services and knowledge of best SEO practices, we will help you structure your page content for success.
While the first two pillars are fairly simple to execute, building a Link Profile (also known as Referring Domains in the popular SEO tool Ahrefs) is arguably the most misunderstood aspect of SEO. In addition to being misunderstood, it’s easily the most important element, and is also the most expensive when it comes to opportunity cost (outreach to sites for links) and direct cost (paying someone to focus on link-building).
Without a solid link profile, where higher-authority sites are linking to your page(s), it’s extremely difficult – if not impossible – to improve your site’s ranking. This is especially true for target keywords with high competition. Fortunately, link-building is something we specialize in, and depending on how aggressively you want to build your Link Profile, we have a solution for you!
Here are just a few of the steps we take when it comes to link-building:
All three of these Pillars are necessary to maximize the opportunity for growing organic traffic, and they are also the #1 reason we don’t offer pre-built monthly SEO “packages”. There are simply too many variables involved to provide a one-size-fits-all solution to every business.
We hope this information has been both insightful and educational. After all, part of our goal at True Fan Marketing is to keep current and prospective clients informed on the best practices in building a website’s organic traffic.
If you’d like to learn more about our processes, or to book an initial SEO consultation and see if our services are a good match for your needs, click the button below and get in contact with us today!
